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THINKFUN PRESS

A new Press release article

New Fun Games Now Available At Barnes & Noble

New York, NY – August 24, 2004 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced that ThinkFun Centers are now in over 360 Barnes & Noble stores all across the country. ThinkFun is a leading manufacturing of fun games for children and adults that challenge the mind and provide hours of enjoyment. ThinkFun games are also available on Barnes & Noble.com (www.bn.com).

Oodles of Doodles is Family Fun!

Alexandria, VA, (October 14, 2003) - Oodles of Doodles, the Fast Drawing, Use Your Noodle Game, has been named a finalist in FamilyFun Magazine's Toy of the Year Awards. For over ten years, the FamilyFun T.O.Y. Awards has a history of accurately predicting the hottest new toys because it relies not only on children's initial attraction to toys, but also on the toy's staying power. This year's T.O.Y. winners and finalists were chosen from nearly 500 toys after 30,000 hours of play-testing by more than 1,000 kids.

ThinkFun - Everybody Plays This Fall

Alexandria, VA, (September 4, 2003) - ThinkFun, the world's leading manufacturer of mind challenging games, has taken their new name to heart. The new fall products offer challenges that tickle the brain while maximizing the fun. The games range from the affordable set of Aha! Brainteaser Classics and Amaze to the retro fun of Mini Bingo, Jackpot and Spare Time Bowling.

"We strive to offer exciting educational games of the quality our customers have come to expect from us," said Bill Ritchie, President and CEO of ThinkFun. "At the same time, we search through history for great retro games that generations can share and enjoy."

The new products include:

ThinkFun Celebrates New Awards

Alexandria, VA, (September 3, 2003) - River Crossing and WordSense, two games introduced by ThinkFun earlier this year, have been racking up the awards. "We're thrilled that these two games have been so well-received," said Bill Ritchie, President and CEO of ThinkFun Inc. "Both River Crossing and WordSense offer endless fun for all ages, and that's reflected in both consumer sales as well as these awards."

The awards include:

River Crossing™ - Parents' Choice Gold Award, Dr. Toy's Best Vacation Children's Products, Parenting for High Potential Holiday Toy List

ThinkFun - Best Bet For Travel

June 11, 2003 (Alexandria, VA) - Dr. Toy has released her guide to the Best Vacation Children's Products for 2003, and two new ThinkFun products, River Crossing and WordSense, have made the grade. Dr. Toy's guide includes great, diverse summertime vacation products that meet her high standards for safety, uniqueness, top design, durability, cost-effectiveness and value. These products must offer the child something extra for optimal learning, play, creativity and fun.

Real World/Road Rules Contestants Tackle Block by Block

Alexandria, VA, (April 22, 2003) - On the May 5, 2003 final challenge, the Real World/Road Rules Battle of the Sexes hits a stumbling block--the ThinkFun Block by Block Challenge. For the contest, ThinkFun created an oversized version of their popular brainteaser, Block by Block. The regular version sold in stores contains blocks measuring 3/4 of an inch by 3/4 of an inch; the MTV version has blocks that measure 16 inches by 16 inches.

Whee-Lo - Going Strong at Fifty Under Any Name

April 1, 2003 (Alexandria, VA) - When inventors in Patterson, NJ put a wheel on magnets and rolled it around a parallel set of wires in their hands, it's doubtful they had any idea what an impact this new toy would have on the world. Fifty years after the Maggie Magnetic company first put Whee-Lo on the shelves, one thing is safe to say: The Whee-Lo is here to stay.

Binary Arts Launches New 2003 Products

February 10, 2003 - (Alexandria, VA) - Binary Arts has announced new product introductions to kick off 2003. The company's main focus, as always, is on mind-challenging family games. Binary Arts President, Bill Ritchie, said, "Families are spending more time at home, and being more careful about spending their entertainment dollars. We've worked to provide fun, long-lasting games that will become a constant on the main game shelf."

The new games include:

River Crossing
The Perilous Plank Puzzle

Binary Arts Revisits Classics for 2003

February 10, 2003 - (Alexandria, VA) - Binary Arts has redesigned three popular games, Stormy Seas and Hoppers. "We've revisited some of our classics, with a completely new way to play our popular Hoppers solitaire game," said Bill Ritchie, President and CEO of Binary Arts. "These are games our customers return to time and time again, and now they have even more play value."

Binary Arts Changes Name to ThinkFun

January 13, 2003 (Alexandria, VA) Toy Fair in New York City is full of many new game introductions, but rarely does it reintroduce a successful 18-year old company under a new brand name. On February 16th, Binary Arts is making a bold move to solidify its position as the leading manufacturer of mind challenging games by renaming the company ThinkFun. The company’s new tagline, "Think Fun," echoes this focus. They are also introducing ThinkFun Centers to retailers to spotlight their unique product, which embodies the philosophy that problem solving is fun.

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